Pattern design for Zoe Karssen by NouchPattern design for Zoe Karssen by Nouch

Zoe Karssen, Surface design

For their AW21 collection, edgy fashion brand Zoe Karssen asked me to do the surface design. I went all out with splashes, smudges, stains and dripping letters, referencing workwear and action painting. Apparently random patterns were converted into hand-made applications that give the attire a high-quality finish. 3D rendering of the brush strokes lends additional depth to the designs.

Photography: Paul Bellaart, fashion designer Erik Frenken, 3d: Rob Haarsma

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Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg, Photography by Paul Bellaart
Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg, Photography by Paul Bellaart
Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg, Photography by Paul Bellaart
Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg
Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg, Photography by Paul Bellaart
Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg, Photography by Paul Bellaart
Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg, Photography by Paul Bellaart
Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg, Photography by Paul Bellaart
Zoe Karssen, patterns, surface design, fashion Illustration, by Nouch, Nouchka Huijg, Photography by Paul Bellaart